Useful Points For Using Website Development Stats To Your Advantage
Your online business is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.
A website can be more than just your window into the cyber world. It is your operational base and should give a lot of data about your organisation. Use site stats to help you improve how you run your business.
What You Should Look For:
A number of different statistics can help you improve the way that search engines look at your site. Each one can tell you something useful about how your business is currently doing.
1. Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website development is the most popular. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Each page can be dedicated to one or two keywords. By looking at page views you can analyse how well your keywords are working. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a free program that you can use to measure these and other website stats. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
Tags: Internet business, internet marketing, online business, seo, website development